Your UGC might look good… but is it solving the right problem? 👀

Let’s start with some reassurance: your content is probably good already.
Your lighting is clean. Your framing is solid. Your edits are smooth.

But here’s the uncomfortable truth we see all the time:
👉 a lot of UGC fails not because it looks bad - but because it’s solving the wrong problem.

When that happens, viewers don’t feel understood, brands don’t see conversion, and your videos quietly underperform… even when they’re beautifully made.

Let’s break this down and find fixes together👇

🧠 Mistake #1: Talking About Features Instead of Pain Points

Features explain. Pain points connect.

A very common UGC pattern looks like this:
“This product has X, Y, and Z features…”

While that information might be correct, it doesn’t answer the viewer’s real question:
👉 “Why should I care?”

❌ Why this doesn’t work

Viewers don’t buy features - they buy relief, results, and solutions.
If they don’t recognise their own problem in the first few seconds, they scroll.

✅ How to fix it (with examples)

Instead of leading with features, lead with the frustration:

• ❌ “This moisturiser has hyaluronic acid and ceramides.”

• ✅ “My skin always felt tight and dry by midday - until I tried this.”

• ❌ “This app has tracking and reminders.”

• ✅ “I kept forgetting to stay consistent - this finally made it easy.”

🎯 Mistake #2: Optimising for Aesthetic, Not Impact

Pretty content doesn’t always perform.

Aesthetic videos can look incredible - but brands care about one thing above all:
👉 Does it communicate a clear problem and solution quickly?

❌ Why aesthetics alone fall short

When visuals are prioritised over clarity:

• The message gets lost

• The product’s purpose isn’t obvious

• The viewer doesn’t know what’s being solved

Beautiful ≠ effective.

✅ How to realign your focus

Ask yourself before filming:

• What specific problem is this product solving?

• Who is struggling with this problem?

• How does it relate to me?

• What moment will make them say: “That’s me”?

Then let the aesthetic support the story - not replace it.

🔍 Mistake #3: Assuming the Viewer Thinks Like You

Creator clarity ≠ viewer clarity.

You already understand the product - you’ve seen the script. The viewer doesn’t.
This often leads to skipping context or explaining the wrong thing.

❌ Why this hurts performance

Creators often focus on what they found interesting - not what the viewer needs to understand first.

The result?
Confusion → disengagement → scroll.

✅ How to identify the real viewer problem

Before filming, answer these three questions:

1. What is the viewer struggling with before this product?

2. What have they already tried that didn’t work?

3. What outcome are they secretly hoping for?

Now build your hook and script around that, not the product description.

Example hook:
“I tried everything for my back acne - this is the first thing that actually helped.”

🎯 ✨ The Big Takeaway

If your UGC looks good but doesn’t convert, the issue is rarely your filming or editing skills. More often, it’s this:

👉 You’re explaining what the product is, instead of showing why it matters.

When you solve the right problem:

• Viewers feel seen

• Brands see value

• Your content performs better - without being louder or more complex

🔥 Join Us LIVE on Instagram This Wednesday

We’re going live to talk all things hooks in UGC - including how to identify real viewer problems and turn them into scroll-stopping openings.

📅 Wednesday, 28th Jan 2026
⏰ 5:30pm UK Time
📍 Live on Instagram

Come with your questions, examples, and your curiosity - we’ll break it all down together 💛

Follow us on @useclip and hit that 🔔 so you don’t miss it!

SEE YOU THEN!

🚀 🛠 Ready to problem-solve?… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip