Let’s talk about something that seems simple… but causes a lot of problems:

👉 Not fully understanding the brief before you start.

You might have a great idea, a strong script, and a clear vision. But if it’s not aligned with the brief on Clip?

That’s when:

• revisions happen

• time gets wasted

• reshoots become necessary

And we want to avoid that at all costs. So before you even think about filming, here are 4 key things to check in every brief 👇

📝 1. Script Expectations (Or Lack of Them)

Are you following - or creating?

First question: 👉 Does the brand provide a script?

A) Strict script provided

In this case - follow it closely. Small tweaks might be allowed, but always double-check. For some industries, like health & wellness, some things have to be said in a specific way for advertising purposes - so keep that in mind!

B) No script provided

This is where many creators go wrong. Just because it’s open doesn’t mean it’s unclear. Always make sure every base is covered, and most of all - you know the brand is happy with the message you’re looking to convey.

❌ Common mistake

Filming without confirming your angle or messaging.

✅ What to do instead

• Check key USPs from the brief or website - choose the ones that resonate the most to you and your lifestyle

• Write your script (extra points for little scene mentions)

• Send it to the brand for approval (especially for testimonials - game changer!)

Why this matters:

Even a small wording change can lead to a full reshoot if the message isn’t aligned. A quick message before filming can save hours later!

⏱ 2. Video Length (This One’s Bigger Than You Think)

Timing = structure

If the brief says:
👉 15–20 seconds

That’s not a suggestion - it’s a requirement.

❌ What goes wrong

Creators write a script that naturally runs for 40–60 seconds…
Then try to squeeze it in.

Result:

• rushed delivery

• too many cuts

• video not fitting marketing needs

✅ What to do instead

Before filming:

• Read your script out loud

• Time yourself

• Adjust accordingly

Even better:

👉 Plan your B-roll alongside your timing.

If you know you have:

• 3 seconds for hook

• 5 seconds for demo

• 5 seconds for result

You’ll naturally prioritise better.

Right length = better flow + happier brand.

🎯 3. Shooting Preferences & “Small Details”

These are never actually small

Briefs often include details like:

• Natural makeup / No makeup

• Neutral colours

• Specific scenes (unboxing, texture, lifestyle)

• Tone of voice (casual, polished, energetic)

❌ Common mistake

Skimming this section or assuming it doesn’t matter.

Why it matters

Something as simple as:

• heavy makeup

• bold nails

• cluttered background

…can go completely against a brand’s identity. And yes - it can lead to a reshoot.

✅ What to do instead

• Read this section twice

• Match your styling to the brand

• If unsure → ask

And if the brief is open? You can’t go wrong with:

• clean aesthetic

• varied scenes

• quick visual changes

🔁 4. Variations, Hooks & Add-Ons

These should never be an afterthought

Some briefs include:

• Multiple hooks

• Different CTAs

• Caption variations

• Different ratios

❌ What goes wrong

Creators film one version… then try to “add” variations later.

This often leads to:

• awkward edits

• inconsistent messaging

• forced hooks

✅ What to do instead

Think about variations from the start.

Ask yourself:

• Do all hooks match the same core message?

• Do CTAs feel natural within the script?

• Can I film this in a way that supports multiple versions?

And if the brief isn’t clear?

👉 Ask the brand.

You cannot over-communicate here.

✨ ✅ Creator Brief Checklist

Before you film, check this:

☐ I understand if a script is required or flexible
☐ I’ve confirmed my script with the brand (if needed)
☐ My video fits the requested timeframe
☐ I’ve noted all styling and shooting preferences
☐ I’ve planned hooks, CTAs, and variations in advance
☐ I’ve re-read the brief (at least once more 👀)

Clarity upfront = no stress later. The brief isn’t something you check once.

It’s something you come back to throughout the entire process. Your best work happens when your creativity + the brief work together.

🔴 We’re LIVE on IG - Wednesday - 5:30PM UK Time

Bring a drink of your choice, loads of questions and come hang out with us 👀

📅 Wednesday 25 March
⏰ 5:30pm UK Time
📍 Live on Instagram

Follow us on @useclip and hit that 🔔 so you don’t miss it!

SEE YOU THEN!

🚀 🛠 Ready to keep the brief in mind?… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip