🧠 😶‍🌫️ This week, we want to talk about something brands actually look for (and creators often overthink): personality.

UGC isn’t about being the most polished, neutral, or “perfect” person on the internet. It’s about being relatable, human, and memorable. The good news? You don’t need to change who you are - you just need to show it intentionally.

Here are 3 simple (but powerful) ways to let your personality shine in your UGC content, without overdoing it or losing brand alignment 👇

🌟 1. Let Your Styling Do Some of the Talking

Your look = silent storytelling.

Your clothes, makeup, and environment communicate your vibe before you even say a word. This is one of the easiest ways to express personality - and it works across every video.

👗 How to style with personality (and still be brand-safe):

✨ Choose outfits that genuinely feel like you - sporty, edgy, bold, minimalist
✨ Keep your styling consistent so brands can instantly recognise your aesthetic
✨ Stay flexible - your style should adapt depending on the brand, but never disappear
✨ Remember: not everything needs to be beige 🤍 (personality stands out!)

🏡 Don’t forget your space:

Your home is part of your branding too.
Invest in small, logo-free props like:

• Makeup bags

• Candles

• Vases

• Trays

• Neutral-but-interesting decor pieces

These add visual interest without distracting from the product.

🗣 2. Write Scripts That Sound Like a Real Human

Your voice is your superpower.

A great UGC script doesn’t sound scripted it sounds like you talking to a friend.

✍️ How to inject authenticity into your scripts:

✨ Always include one real, honest line about your experience
✨ Share a small problem, frustration, or moment the product genuinely helped with
✨ Tiny real-life details = BIG authenticity boost

For example:
“I always struggled with…”
“I didn’t expect this, but…”
“This actually helped me when…”

🎙 Use the language you actually speak:

Whenever the brand allows it (especially in testimonials):

• Add your natural phrasing

• Include your little quirks

• Speak how you’d explain it to a friend

🎬 3. Edit With Intention (Your Editing Is Part of Your Brand)

We’re past basic b-roll - but we’re also past over-editing.

Editing choices shape how your content feels. Smooth, intentional edits can instantly elevate your videos and make them feel more you.

✨ Smart ways to show personality through editing:

• Use gentle transitions instead of harsh cuts

• Plan transitions while filming for smoother scene flow

• Choose overlays, pacing, and movement that match your vibe

• Create a “signature” style - subtle, not loud or obvious

⚠️ Important reminder: Less is more.

Brands care about clarity and product focus. Too many effects, transitions, or overlays can distract from the message and reduce usability.

🎯 ✨ Final Reminder: Show Up As YOU

Your personality isn’t something you need to invent - it’s already there.
Styling, scripting, and editing are just tools to amplify it thoughtfully.

The more comfortable you get showing up as yourself, the more natural, confident, and brand-ready your UGC will feel 💛

🔥 We’re Going LIVE on TikTok / Instagram!

Join us for real talk, creator tips, and your burning questions. We’re doing our best to be able to go live on TikTok, but please keep your eyes on our socials for any updates, as it might be on Instagram instead!

📅 Friday, 19th Dec
⏰ 5:30pm UK Time
📍 Live on TikTok / Instagram

Give us a follow, grab a hot drink ☕ and come with your hottest creator questions - we can’t wait to chat!

Follow us on TT @useclip and hit that 🔔 so you don’t miss it!

SEE YOU THEN!

🚀 🛠 Personality ready to shine?… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip