👀 Let’s talk about something small that causes big problems.

Your lighting can be perfect. Your edit can be clean. Your delivery can feel natural. And still… your UGC doesn’t make clients come back for more.

Why? Because one sentence in your script instantly tells brands: “This won’t convert.”

Today we’re breaking down the most common sentences that quietly kill UGC performance, why brands don’t like them, and exactly how to fix them - without sounding robotic or over-scripted 👇

1. 🚫 “Meet the [Product Name]”

Why this gets rejected

This line feels like an advert - not user-generated content.
It doesn’t address a problem, create curiosity, or give the viewer a reason to care.

To a viewer, it sounds like:
👉 “Here comes a sales pitch.”

✅ How to fix it

Start with context or tension, not an introduction.

Instead of:
“Meet the GlowSkin Serum.”

Try:

• “I didn’t realise how dull my skin looked until I tried this.”

• “I was convinced serums didn’t work for me… but then this one happened.”

Same product - very different impact!

2. 🚫 “This is [Product Name] and I love it”

Why this gets rejected

Viewers simply don’t trust it anymore. There’s no why, no proof, no story. It’s praise without substance.

✅ How to fix it

Love needs a reason - and ideally, a before moment.

Instead of:
“This is the AirClean vacuum and I love it.”

Try:

• “I hated how long it took me to clean - this cut it in half.”

• “I didn’t expect to care about a vacuum… but this changed my routine.”

Now the product earns your love!

3. 🚫 “I’ve been using this for weeks and these are the results”

(while unboxing or opening the product for the first time)

Why this gets rejected

This one is a credibility killer. If the visuals don’t match the words, trust breaks instantly - and brands notice. UGC needs to feel real, even when scripted.

✅ How to fix it

Align your script with what’s happening on screen.

If you’re unboxing:

• “This just arrived - here’s what stood out to me immediately.”

• “I’ve seen this everywhere, so I had to test it myself.”

If you’re unboxing & showing results:

• “After a few weeks, this is what actually changed for me.”

• “Here’s what I noticed once it became part of my routine.”

Script + visuals should always tell the same story!

🚫 More Sneaky Sentences Brands Don’t Love

❌ “I highly recommend this to everyone”

Too broad. Feels generic.

Fix:
“I’d recommend this if you struggle with [specific problem].”

❌ “This product is a game changer”

Overused and vague.

Fix:
“This fixed the one thing I was constantly frustrated by.”

❌ “You NEED this”

Pushy and salesy.

Fix:
“Give this a go if you’re trying to [specific outcome].”

🧠 The Rule to Remember

Every sentence in your UGC should answer at least one of these:

• What problem does this solve?

• Why should the viewer care right now?

• Does this match what’s happening visually?

If it doesn’t - it probably shouldn’t be there and needs to be replaced.

👀 Want a Deeper Dive? 👀

🎧 Make sure you watch our Clip Collective podcast episode all about script-writing, do’s & don’ts, and full of useful tips.

It’s a perfect one if you’re tired of writing UGC scripts that fall flat with the brands!

👉 Go listen now on Spotify or YouTube - and DM us your hot takes after 🎙️

🚀 🛠 Is your next script brand-ready?… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip