Unboxings seem easy… right?

Open the box. Show the product. Capture the moment. But in reality?

👉 It’s one of the hardest formats to get right.

Why? Because there’s usually:

• no retakes for that “first open” moment

• hard to keep the flow dynamic

• and a very high expectation for it to feel satisfying

So if your unboxing videos feel a bit flat, rushed, or underwhelming… These 3 small tweaks will completely change the game 👇👇

 ✨ 1. Lighting & Styling Make (or Break) the Moment

If it doesn’t feel intentional, it won’t feel premium

Unboxings are all about the experience.

You want the viewer to think:
👉 “I want to open that myself.”

❌ The mistake

Filming a one-take in random lighting, cluttered space, no styling.

✅ The fix

Create a simple but intentional setup:

• Shoot facing natural light (window in front of you or the products)

• Choose a clean, neutral surface

• Add 1–2 subtle props depending on the product:

  • candle

  • flowers

  • plant

  • minimal decor

Keep it elevated, not busy. And always check:
👉 No other brand names or logos visible.

Why it matters

Unboxings are often the first visual interaction with a product. If it looks premium → the product feels premium.

🎯 🎥 2. Change POVs to Keep It Dynamic

One angle = missed opportunity

Unboxings can easily become 👉 one static shot of opening a box. Which quickly loses attention.

❌ The mistake

Filming the entire unboxing from a single angle.

✅ The fix

Plan for multiple perspectives:

• Top-down (classic unboxing view)

• Side angle for depth

• Close-up for details

• Slight handheld moment for movement

Pro tip:

👉 Set up two tripods if you can, so you can capture the same moment from different angles!

Because remember: That satisfying rip or opening? You only get one shot.

Why it matters

Multiple POVs = more engaging, more dynamic, more scroll-stopping content.

🔍 3. Obsess Over the Small Details

Details are what make it feel high-quality

Unboxings are close-up heavy, which means everything is visible.

❌ Common issues

• Dust or marks on products

• Fingerprints on metallic packaging

• Messy nails

• Cluttered background

• Dents on boxes / products packaging

✅ The fix

Before filming (and during):

• Wipe down products (especially shiny ones ✨)

• Check your nails are clean and presentable

• Remove clutter from the background

• Smooth out surfaces (no wrinkles, crumbs, marks)

• Align items neatly before close-ups

Take 2 extra minutes here - it makes a huge difference.

And if the product’s packaging is damaged - don’t be scared to over-communicate - ask if the brand is happy with you shooting with the existing packaging or if they’d like to resend a new package.

Why it matters

Clean visuals = trust. And trust = better-performing content.

✨ The Big Takeaway

Great unboxings aren’t accidental.

They’re:

• styled

• intentional

• detail-focused

And when done right? They make people feel something - that’s what makes them so powerful and converting!

👀 Want a Deeper Dive? 👀

🎧 We dive much deeper into Different Types of UGC Videos in this Clip Collective podcast episode - including all the key details of a successful Unboxing Video!

👉 Available on Spotify or YouTube - and don’t forget to DM us your hot takes after! 🎙️

🚀 🛠 Ready to unbox?… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip