📹 ✅ At this point we all know UGC is more than just grabbing your phone and hitting record. It’s about crafting a visual experience that pulls people in and keeps them watching.

And guess what makes that happen? 👇

Whether it’s a skincare flatlay, a morning coffee routine, or a supplement testimonial, what separates average content from scroll-stopping content is a killer shot list - especially your B-roll.

And now we’re diving into this with you! Here’s what you need to know:

Dynamic POVs (point of view angles) help your content feel:

• More human

• More immersive

• And most importantly - less like an ad

Think about it - when your video shifts from a close-up to a top-down to a product-in-motion shot, it activates the brain's reward system. Our minds crave visual change - it's how we stay engaged.

Here’s what different POVs communicate:

Let’s say you’re filming a 5-second clip applying a face serum.

Instead of one static shot, try this:

1. 📍 Wide shot of you reaching for the product

2. ✋ Close-up of the serum coming out of bottle and on fingertips (texture!)

3. 🧖‍♀️ Side angle of the application on your face

Now that 5 seconds feels intentional, interesting, and elevated - without being longer. You’re keeping the visual energy high while communicating more value.

Use this framework to plan (almost) every piece of UGC - whether it’s a voiceover or a testimonial:

🧭 1. Framing / Establishing Shots

• Set the scene: your space, the vibe, or you walking into frame

• Helps ground the viewer and makes your video feel intentional

💧 2. Detail Shots

• Texture, packaging, ingredients, hands touching the product

• These elevate the perceived quality and luxury of the brand

🧴 3. Action Shots

• The product in motion: applying, mixing, sipping, styling, etc.

• Shows how it fits into your lifestyle - it’s essential for storytelling

🌟 4. Perspective Switches

• Keep the viewer alert and engaged by shifting the angle

• Helps hold attention, especially in short-form content (and ads!)

✅ Essential Shot Checklist for Most UGC Videos

Before you hit record, make sure your shot list includes:

☐ Establishing shot (scene, setup, mood)
☐ POV shot (from your view = trust builder)
☐ Texture/close-up (branding, formula, ingredients)
☐ Product-in-motion (application or use)
☐ Reaction/expression (especially for VO or testimonials)
☐ Alternative angles (birds-eye, side, or low angle to add interest)
☐ CTA-ready frame (room for captions or overlays)

👀 JOIN US LIVE 👀

🎬 Join us on Instagram Live tomorrow:

Wednesday, 3rd July at 5:30PM UK time 🎥

👉 Follow us on IG @useclip and hit that 🔔 so you don’t miss it.

Bring your tea, your questions, and your next brief - we’re getting into it all. 🎥✨

SEE YOU TOMORROW!

🚀 🛠 Ready to put your b-roll skills into practice? Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip