📽️ Show Your Skills: how to build a portfolio

Tricks and tips for the best showcase of your UGC talent.

📹 ✅ Let’s talk portfolios. Not the dusty kind you forget in a drawer, but the cool and brand-magnet kind that should live on your Clip profile.

Your portfolio is your highlight reel - it’s where brands get their first real taste of your creativity. And while it’s tempting to keep everything you’ve ever made, the truth is: brands won’t watch them all.

That’s why we’re here with some quick tips on what should stay, what to keep out, and how to keep your portfolio working for you.

🎯 Only Your Best Work Should Make the Cut

Treat your portfolio like a trailer, not a full movie. Every video in there should make you proud - like you would be happy to show them to anyone.

Ask yourself:

  • Does this reflect my current style and skills?

  • Would I be excited if a brand saw this first?

  • Does it show versatility - different moods, formats, or storytelling approaches?

🗂️ Keep It Fresh - Update Regularly

We recommend doing a mini audit every 4 weeks (set a calendar reminder, future you will thank you).

💡 Quick refresh checklist:

  • Remove any videos that feel outdated or no longer represent your best work

  • Keep top-performing or newer videos at the top

  • Highlight seasonal content when relevant (think spring/summer campaigns)

  • Since Clip stores all your versions and add-ons, be sure to keep only the best version.

🎥 What to Include: Variety Is Key

Here’s what makes a standout portfolio:

1. Industry Variety:

  • A beauty tutorial, a tech unboxing, a day-in-the-life - if you can work across industries, show it off!

  • Even if you mostly do fashion, one great food collab can help a brand imagine you in a different niche, so keep those in!

2. Environment Showcase:

  • Show range: artificial lighting, natural light, outdoors, at home. Do you have a home gym? Make sure to show it.

  • If you can shoot in different spaces, that’s a major plus - think if you have a garden or live close to a beach.

3. The Extras:

  • Got a dog that stars in your pet collabs? A partner who is happy to shoot with you? Brands love seeing them to imagine what kind of content you can create for them.

  • Show off your edits, speaking-to-camera, voiceovers, transitions or text overlays - include videos that show these skills clearly.

🚀 Bottom Line

Curating your portfolio is like curating your personal brand. Keep it sharp, keep it relevant, and keep it you. The better you present your skills, the easier it is for brands to say yes to working with you.

So take a few minutes this week to scroll through your portfolio with fresh eyes - swap, sort out, and get new Opportunities your way ✨

🚨 JOIN US LIVE 🚨

WE ARE GOING LIVE AS WE SPEAK! Join us NOW: we will talk all things and differences between UGC Creators and Influencers.

 LOOK AT YOU!

🎬 Creator spotlight: Brandon nailed it with this UGC for a wellness brand - clean edits, smooth transitions, and a voiceover that actually tells a story.

This is how you blend skill + storytelling 👏

🚀 🛠 Now you know all about portfolios… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip