📹 ✅ We know you’ve mastered the aesthetic - golden hour lighting, clean transitions, colour-matched captions - but let’s talk about what some creators overlook: AUDIO.

Sound is what makes people stay on your video. It builds emotion, trust, and vibes - all the things we need for killer UGC.

Below is your go-to guide on making your voiceovers clearer, music smarter, sound effects more impactful, and your post-production tighter. Let’s go!

1. 🎙️ Voiceover & Talking to Camera

The goal? To sound like someone your audience trusts.

Whether you're reading a voiceover script or talking straight to camera, your voice is doing heavy lifting:

• It carries the message

• It builds credibility

• And it helps people connect with the product

🎯 What matters most:

• Tone = trust → Sound like a human. Not a presenter. We want to hear the little ups and downs in the tone of your voice, and some quirks too!

• Pace = clarity → Don’t rush. Pauses are your friend - but remember to play with them in the post-production.

• Energy = engagement → Talk like you're recommending something to a friend over coffee, not reciting a school project. Think FaceTime with your friend!

🎤 How to get clean audio (no fancy mic required):

• Use your phone’s voice memos (iPhone has great built-in mics!) or record on CapCut directly.

• Record close-up — 10–15cm from your mouth, not too close though - keep an ear on those “pop” sound distortions!

• Use a quiet space — bedrooms, closets. Soft surfaces absorb echoes - so think carpet, curtains, pillows, blankets.

• Avoid holding your phone — set it down or prop it up to reduce hand noise

• Do a sound check — record a 10-second test, listen back with headphones, also always listen to each part of your voiceover you record - this is essential to catch little mistakes before it’s too late (especially when speaking to camera)

• Don’t overthink your sentences - if you missed a less important word of your script but it sounds super natural - this will win every time over a perfectly polished take that doesn’t really feel like you.

2. 🎶 Music – If it’s in the brief, make it work with your voice.

Music can elevate your content - if you get it right. But it should support, not distract from your message. Also, only add it if requested as an add-on in your brief.

✅ Key rules:

• Use copyright-free music only (no exceptions - trust us, takedowns are no joke)

• Lower the volume under your voiceover - your voice should always dominate

• Avoid vocals if you’re talking - lyrics + speech = mess

• Avoid heavy or dropping beat - this will always make your volume too loud and too quiet at different points

• Fade in/out music to avoid jarring starts or stops and to make your content feel more polished

🔎 Where to find royalty-free music:

• YouTube Audio Library (free, searchable by mood)

• CapCut (search for Commercial Sounds, great library and easy to add)

🎵 Choosing the right vibe:

• Skincare / beauty → calm, lo-fi, ambient (think spa vibes)

• Fitness / gym → upbeat, rhythmic, motivational (but not overpowering)

• Food / recipe content → light jazz, acoustic, or cheerful funk

• Tech unboxings → clean, minimalist electronica

• Travel / lifestyle → cinematic, upbeat indie

3. 🔊 Sound Effects – trendy, but only when they add value

SFX can seriously boost engagement if used with intention. Too many though? It’s chaos. One random one? Awkward.

🎯 Use them to highlight change:

• Visual transitions (zoom, pan, swipe) → whoosh, pop, ding, mouse click

• Reveals (product opens, before/after, face reveal) → sparkle, snap

• Action textures (pouring, typing, brushing) → use real sounds for tactile feels

• Emphasising motion (hand swipe, product toss) → subtle swoosh or bounce

🚫 Don’ts:

• Avoid using SFX just for the sake of it - they need a reason

• Don’t stack too many in a short timeframe - the video gets noisy, not better

• Don’t use the same effect over and over - variety matters, but they need to correspond with one another

✅ Dos:

• Choose SFX that match the tone - playful for light content, minimal for sleek product demos - you can find them in Sounds on CapCut by typing the type of sound you want to find - don’t get overwhelmed, there’s a ton!

• Layer sound with action - when your hand moves, your sound should follow

• Use SFX as punctuation - think of them like emojis. Helpful if placed right, annoying if overdone

4. 🛠️ Post-Production – clean your audio the smart way

Even the best content can sound sloppy if there’s hiss, background chatter, or echo. Good editing helps - but good recording habits are better.

✅ First: Get it right while recording

• Avoid rooms with hard surfaces, buzzing fridges etc.

• Turn off fans, AC units, notifications

• Close windows. Traffic can be distracting too, and so can your roommates (sorry! just 5 minutes, promise)

• Hold your breath for a second before speaking — then talk

🧰 THEN fix in post (if you must):

• CapCut → Use Noise Reduction under Audio settings. This will only reduce it slightly, so think radiator or low humming. You can also enhance your speech!

• Adobe Podcast Enhance → Upload your audio, adjust the “Enhance Speech” slider WAY lower than default for a more natural sound.

• DaVinci Resolve / Premiere Pro → Use “EQ” or “DeNoise” to gently cut out background frequencies — not totally though.

🔔 Make Your Sound as Sharp as Your Shots

We obsess over how our content looks - lighting, colours, composition — but the way it sounds is just as important. Viewers subconsciously decide whether to keep watching based on how your video feels, and sound is a huge part of that.

Clean voiceovers. Smart music. Punchy effects. Smooth edits.
These aren’t extras - they’re essentials. They show effort, value, and professionalism.

So next time you're creating:
🎤 Record with intention
🎧 Edit with clarity
🔊 Let sound support your story

You’re not just a creator. You’re a storyteller - and sound is one of your most powerful tools.

 👀 JOIN US LIVE 👀

🎬 Join us on Instagram Live tomorrow:

Wednesday, 4th June at 5:30PM UK time 🎥

We're breaking down:

• What makes a great how-to video

• What are the key parts of it, and how to write a thought-out story

• How to make it stand out in the see of tutorials

👉 Follow us on IG @useclip and hit that 🔔 so you don’t miss it.

SEE YOU TOMORROW!

🚀 🛠 Now that you’re ready to make your audio shine… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip