📹 ✅ As we established already, creative block happens to every creator. You open the brief, sip your iced coffee, and suddenly your brain decides to take a nap.

But here’s the truth: creativity isn’t about reinventing the wheel every time. It’s about finding small, clever ways to make familiar things feel new - and making sure each video feels authentically you.

So, here are 4 tips to help you stay creative when planning your next UGC video - no overthinking, no burnout, just solid habits that’ll make your ideas shine ✨👇

🎬 1. Build Around One Creative Moment

To make sure each of your video feels different - focus on one small creative idea that makes the video stand out.

That could be:
🎥 a unique POV angle (like filming from inside your bag or mirror reflection)
🤯 an unexpected transition (like dragging the product from behind the frame)
🌈 or a surprising twist (like opening a fridge and taking out your skincare).

Start with that one creative spark, and then build the rest of your video around it. It keeps your content feeling dynamic without becoming overwhelming - and helps you maintain your signature vibe while still experimenting.

🧠 2. Start with the Story - Not the Script

Before you write a single line, think about the story you’re trying to tell.
Ask yourself:

• Who are you in this video? (Friend? Expert? Curious first-timer?)

• Why do you need this product?

• How does it genuinely help your routine or your mood?

Once you nail the story, writing the script becomes effortless - because you know your purpose. It also makes your content feel authentic rather than salesy.

Example:
Instead of starting your script with “This serum changed my skin!”, think: “I’ve been working late, and my skin’s been dull lately - so I tried this serum for a week…”
→ You’ve instantly built context, emotion, and relatability.

🪄 3. Mix Creative Inputs (to Spark Creative Outputs)

When your ideas start to feel repetitive, it’s usually because your inputs haven’t changed. Creativity thrives when you give your brain something new to chew on.

Try this:
🌍 Scroll through non-UGC content - travel vlogs, short films, even TikTok skits. Notice camera angles, storytelling styles, transitions, and lighting.
🎨 Save textures, colour palettes, or moods you love from Pinterest.
🎧 Listen to trending sounds before you plan your shoot - sometimes the rhythm or lyric can spark a visual idea instantly.

✍️ 4. Build a “Creative Dump” System

Ever had a random idea in the shower and then poof - it’s gone by morning? Rumour has it Lady Gaga writes her biggest hits while sitting on toilet! 😅

Stop trusting your memory and start dumping your ideas into one place.

📱 Use Notion, Notes app, or physical notebook to jot down:

• Random hooks that come to mind

• Shots you want to try

• Sound trends you love

• Quotes, lyrics, or moods that inspire you

Then, when a brief lands, you already have a library of sparks waiting. You’ll be shocked how much faster (and more original) your brainstorming becomes when you don’t start from zero each time.

✨ Quick “Stay Creative” Checklist

🔲 Did I build my idea around one creative shot or moment?

🔲 Did I define my story before writing a script?

🔲 Have I exposed myself to fresh visual or sound inspiration this week?

🔲 Did I add my new ideas to my creative dump folder?

🔲 Am I giving myself space to play - not just perform?

Creativity doesn’t just show up - you build it, habit by habit. By focusing on small creative moments, grounding every video in story, and keeping your mind fed with new inspiration, you’ll never run out of ideas again.

👀 WATCH THIS! 👀

🎧 If you want to take your creative discipline even further, check out our latest podcast episode: “What’s a Creative Lead’s SECRET Daily Routine?”

Learn the habits and mindset behind the most consistent creative professionals - and how to turn daily structure into endless creative flow.

👉 Go listen now on Spotify or YouTube - and DM us your hot takes after 🎙️

🚀 🛠 Now that your next creative idea is right there… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip