So, you’ve got the brief, a product and a story to tell - now what? Creating a testimonial video that’s fun, authentic, and scroll-stopping doesn’t have to be complicated.

Think of it as a visual representation of your client’s reviews. It can bring attention to their USPs (Unique Selling Points), and keep the focus on real customers’ positive experiences.

Whether you’re following a script or writing it, we’ve got the tips to help you create a UGC testimonial that feels so YOU while delivering big results.

Below’s how to make it happen!

Testimonial videos are one of the most powerful tools in UGC. Why? They’re authentic, relatable, and show real people talking about real experiences.

Whether it’s sharing how a product solved a problem or why it’s now a must-have in your routine, testimonials build trust and help others see the value for themselves. Plus, they’re a lot of fun to create!

Here’s some examples of great TESTIMONIAL videos and why they hit the right spot:

EXAMPLE 1: Remember that a testimonial does not necessarily mean you in front of the camera with the same POV the entire time. This one showcases some amazing b-roll shots of product texture, application and more!

EXAMPLE 2: This is a great example of speaking about the experience with an action playing at the same time. Consider, if possible, to use the product while speaking about it (think sipping a drink, applying a lipgloss, showing texture, trying things on).

EXAMPLE 3: Another great way for testimonials that might need more visuals or instructions is the green screen tool. It allows you to showcase your emotion while talking about the product with a background visual!

EXAMPLE 4: Nothing will work better than your authentic reaction! When we showcase our emotion, another part of your audience’s brains is stimulated and we RELATE. Whenever possible, try to capture your genuine feelings - this always works for testimonials.

• Using a script? Scripts are helpful for staying on-brand, but don’t let them box you in. Read through it a few times, then say it in your own words, or if you need to keep with the exact script - use your tone of voice and natural quirks to make it more authentic.

• Writing your own? Start with a hook: “I can’t believe how much this product has helped me!” Then highlight two or three features that made a big impact on you. End with how you feel about the product now and why others should try it too. Again, think about how you’d speak to your friends - use natural language to you and make sure to read it a couple of times, perhaps some tweaks can elevate it even more.

• Organic: This tone works best for building trust and authenticity. Speak like you’re chatting with a friend. Share personal details, like how you found the product or how it’s changed your routine. Perhaps your friend recommended it to you? Or you Googled it as you were so tired of your problem?

• Salesy: Perfect for highlighting features and benefits. Use an upbeat tone and focus on results: “This serum reduced my redness in just a week!” Balance enthusiasm with relatability - you don’t ever want to lose your authenticity.

• Lighting: Natural light is best for a soft, organic look. Sit facing a window or use a ring light to evenly light your face. Avoid harsh shadows or backlighting.

• Sound: Record in a quiet room to avoid background noise. If you’re using your phone, speak clearly and keep it close. For extra clarity, try an external microphone - play around with the vibe and keep it on or off camera!

• Angles: Place the camera at eye level to create a personal connection. Avoid shooting from above or below. Hold steady with a tripod or prop your phone up on a stack of books.

• Backdrop: Create a calm, clutter-free environment around you. Ensure there are no empty boxes lying around or your bed behind you is neatly made! This keeps the focus on you but also makes the product you’re speaking of feel more desirable and aspirational.

• Add it when:

  • You’re showing how to use the product.

  • You want to demonstrate the results (before/after shots).

  • Your video needs visual variety to stay engaging.

    
    Examples: Pouring coffee into a mug, applying skincare, or showing off a clean room after using a product.

• Skip it when:

  • Your focus is on your personal experience, or your client requested it to be testimonial-only.

  • The product doesn’t need a demonstration (a subscription service, MOT booking - however still consider adding some screen recordings for a visual impact).

    
    Keep it simple if the strength of your video is in your story and DELIVERY!

Your personality is your secret weapon. Laugh, smile, and show your excitement - it’s contagious! Don’t worry about perfection; the more natural you are, the more relatable your video will feel.

Your authentic voice and story are what matters - always make sure they shine through any video you create, especially a testimonial.

All is left to do… grab your camera and shoot! Even if there is no testimonials in your roster at the moment, there is always time to experiment, practice and get better every day. Make it count!

LOOK AT YOU 👀

UGC videos like Ana’s for Zencup Mushroom Coffee are a perfect example of how to create content that resonates deeply with an audience. Ana’s video doesn’t just promote Zencup Mushroom Coffee - it inspires viewers to see how it could fit into their own lives.

That’s the power of great UGC: it turns a product into a must-have experience. Ready to create a video like this? Let’s make your UGC unforgettable! 🍄

Check these out! Click the link below to explore the latest Clip Opportunities. And perhaps give this one testimonial you were scared of tackling a try 🙂 

Happy Creating,

Team Clip