📹 ✅ Even the best creators hit that stuck moment - staring at a product, waiting for inspiration to strike. Here’s the truth: Creativity is the heart of UGC.

But when you're feeling blocked, having a few go-to frameworks can help you kickstart the process without sacrificing originality.

Today, we’re sharing 3 foundational content ideas you can reach for when you need a boost - and how to make them your own every time.

🎥 1. "The Struggle" + "The Solution" Storyline

✅ Clip 1: Show a small, real-world pain point.
✅ Clip 2: Show the product solving it naturally.

Example Structure:

• You’re tangled in cords at your desk → you easily organise them with a sleek cable holder.

Creative Tip:
Don’t just show the obvious - find small, human moments the brand might not even think about. Maybe it’s your pet knocking over your messy setup. Maybe you "accidentally" reveal a messy drawer. Bring unexpected, relatable realness.

Script Starter:

• "Every morning starts like this..."

• "Finally found a fix that doesn’t drive me crazy."

Pro Move:
Layer in a tiny twist - humour, exaggeration, props, even facial expressions - that make the video feel uniquely you.

🎬 2. Authentic "First Impressions" Reaction

✅ Capture genuine sensory experiences — the first feel, look, smell, sound.

Example Structure:

• You open the package, react naturally to the texture, smell, or design.

Creative Tip:
React not just to the product itself, but to the feeling it gives you.
Maybe the unboxing reminds you of a memory, or the scent triggers a fun comment.

Script Starter:

• "I wasn’t expecting this - in a good way."

• "Okay, THIS is different."

Pro Move:
Let micro-expressions happen: tiny smiles, eyebrow raises, double-takes. They make the moment feel alive and real.

🛠️ 3. Simple "How-To" Demo (Made Interesting)

✅ Break down an easy "how to use" moment - but layer in personality.

Example Structure:

• Step 1: Introduce the product

• Step 2: Show simple steps

• Step 3: React to how easy/useful it is

Creative Tip:
Shoot it like you're chatting with a friend: a little casual, a little funny, super real.
Use a cool angle, a "before/after" clips, or add a little chaos (like your cat interrupting mid-demo).

Script Starter:

• "Here’s how I actually set it up - no tech degree needed."

• "Took me two minutes and zero stress."

Pro Move:
Remember: brands LOVE seeing their product feel easy, fun, and effortless.

When you're stuck, you can fall back on these classic clips - but don't just check the box. Make it yours.

🧠 Quick Creative Checklist

Before you send your next UGC video for approval, ask yourself:

✅ Did I make it feel personal?
(Would a real person actually react like this?)

✅ Did I add a fresh twist?
(Did I bring a little surprise, humour, or emotion?)

✅ Did I keep the product the star - but myself relatable?
(Is the product the hero of the story, but still through my lens?)

✅ Is it visually clean and easy to follow?
(No clutter, good light, clear shots.)

✅ Would I stop scrolling if I saw this?
(Gut check: is it real, catchy, and human?)

You are the secret sauce behind great UGC. Ideas are just starting lines - it's your creativity that turns a simple clip into something scroll-stopping and client-winning.

Brands don’t just want content.
They want you - your eye, your energy, your perspective.

 LOOK AT YOU!

🎬 Creator spotlight: Courtney crushed it with this UGC for This is Unfolded - natural delivery, vibrant energy, and a message that actually makes you care.

This is how you turn sustainable fashion into a real movement 👏

🚀 🛠 Now that you’re “unstuck”… Log in to Clip, check out the latest briefs, and start applying today!

Happy Creating,

Team Clip