📹 ✅ Let’s talk about what really makes a UGC script work. You already know that authenticity is key, but how do you strike that perfect balance between making a product feel organic and delivering what the brand needs?

It all starts with your script. Whether you're filming an unboxing, a how-to, or a casual “OMG, you need this” moment, a strong script will keep your content engaging, natural, and effective.

Here are five essential things to include in every script - along with tips to make sure your content feels authentic, not scripted.

Yes, you need to mention the brand or product name - but it’s all about how you do it. Saying the name too often or in a way that feels forced can make your content feel like an ad rather than a real recommendation.

🔥 How to do it naturally:

• Introduce the product within a sentence that flows with your story.
  👉 “I finally tried GlowMist and now I get the hype.”

• Mention it in context, rather than as an announcement.
  👉 “I was looking for a setting spray that doesn’t dry me out, and GlowMist actually keeps my skin fresh.”

• Use the name when it makes sense—if you’re showing it, applying it, or reacting to it.

🚫 What to avoid:

• Repeating the brand name too much.

• Sounding robotic or rehearsed.

• Announcing it like a commercial.

Think of it like recommending a product to a friend - casual, natural, and part of the conversation.

Most brands will give you a list of features - but here’s the thing: you don’t need to include them all. Trying to squeeze in too many selling points makes your message less effective, not more. Instead, focus on one key USP (Unique Selling Point) and let that be the star.

🔥 How to do it effectively:

• Pick the feature that’s most relevant to you - why you love the product.
  👉 “It’s the first setting spray I’ve tried that hydrates and mattifies at the same time - like, how?!”

• Mention other features casually, rather than listing them.
  👉 “Not only does it keep my makeup in place, but it also feels super lightweight.”

• Show, don’t just tell! If possible, always demonstrate the USP.

🚫 What to avoid:

• Reading off a long list of features.

• Making it sound like a sales pitch, and speeding up the voiceover to fit the timeframe.

• Choosing a USP that doesn’t resonate with you - if it’s not exciting to you, it won’t be to your audience either.

If you’re unsure which USP to focus on, ask the brand what’s most important to them!

One of the biggest mistakes in UGC? Jumping straight into the product without adding your experience. Your audience connects with you, not just the brand - so make sure to include your personal reaction, first impression, or how the product fits into your life.

🔥 Ways to incorporate your experience:

• Share an initial struggle or need before introducing the product.
  👉 “I could never find a setting spray that didn’t make me feel like a dried-out raisin - until now.”

• React to the product in real-time.
  👉 “Wait… why does this feel like silk on my skin??”

• If you’re doing an unboxing, mention how it feels, smells, or looks.
  👉 “I love that it’s super lightweight, and the packaging is so sleek.”

🚫 What to avoid:

• Sounding like a commercial - your experience should feel real.

• Skipping over your reaction and going straight into product details.

• Over-exaggerating - remember that people can tell when something feels fake.

A simple, genuine reaction can make your content so much more engaging.

Before you start filming, take a few minutes to check out the brand’s Instagram, TikTok, or previous UGC. Do they use fast cuts? Playful humour? Aesthetic minimalism? Brands love when your content fits their style, but it still needs to feel like YOU.

🔥 How to match the brand while keeping it authentic:

• Pay attention to their tone - are they fun and quirky, or sleek and polished?

• Look at their video style - do they use close-up shots, voiceovers, or text overlays?

• Adapt to their vibe, but don’t change your personality.

👉 Example: If a brand has a fun, playful tone, lean into humor or relatable moments in your script.
👉 If they have a more premium, elegant vibe, keep your delivery smooth and polished.

🚫 What to avoid:

• Copying their content word-for-word - remember that your unique perspective is what makes UGC valuable.

• Changing your personality completely just to fit a brand.

The best UGC feels like a natural extension of the brand, but it’s always a reflection of the creator.

At the end of the day, UGC is about real people sharing real experiences. AI tools can help with structure or ideas, but if your script feels too generic or unrealistic (cue “elevate”, “game-changer” and “indulge”), it won’t resonate. Your audience wants you, not a perfectly scripted ad.

🔥 How to make your script feel personal:

• Use your natural speaking style - if you wouldn’t say it in real life, don’t say it on camera.

• Add your personality - whether it’s humour, energy, or a unique way of explaining things.

• Record multiple takes and see which one feels best and most “you”.

🚫 What to avoid:

• Over-relying on AI to write your entire script - use it as inspiration, not a replacement.

• Sounding too rehearsed or stiff - your best take is often the one that feels effortless.

The more you put into your content, the better it will perform.

Keep It Natural, Engaging, and FUN.

The best UGC feels like a friend sharing something cool, not a commercial. By following these five tips, you’ll create content that brands love and audiences trust.

Quick Recap:
✅ Mention the product organically.
✅ Highlight one standout feature.
✅ Share your experience.
✅ Match the brand’s vibe.
✅ Keep it authentic & personal!

And remember: your voice is what makes your content valuable. Trust it, have fun, and create something amazing.

STILL STRUGGLING?

👋 Make sure to listen to our Authenticity vs Styled: Finding the Balance in UGC Clip Collective episode! We’re breaking down what works, why it works, and how to balance authenticity with aesthetics to connect with your audience.

This conversation is packed with practical insights to help you get it right!

LOOK AT YOU 👀

How comfy can a pair of slippers really be? Hannah-Lily x mahabis has your answer 🩷 Watch her amazing authentic and organic video that turns heads, and ears!

🚀 Ready to put your new script-writing skills to work? Check out the latest Clip Opportunities and start creating authentic and relatable content! 🚀

Happy Creating,

Team Clip