🤭 3 Things Brands Want To See More Of In UGC Right Now

And why they're worth trying in your next project.

Author

nikola furman
June 24, 2026

Not every trend is worth following - and not every viral video style belongs in paid ads.

And sometimes, the best-performing content isn't the newest trend at all - it's simply a small shift in how you approach your videos.

Recently, we've noticed a few creative patterns appearing more and more across successful UGC.

They're not rules, they're not requirements. Here’s 3 things that are definitely worth experimenting with in your next project 👀

Let's dive in👇

 🎥 1. Imperfect Lifestyle B-Roll

Less "content creator." More "real person."

For a long time, creators felt pressure to make every clip look perfectly staged. Perfect lighting. Perfect hand placement. Perfect camera movement. For every single frame!

But brands are increasingly leaning towards something slightly different:

Think:

☕ Making your morning coffee

👜 Throwing essentials into your bag

💻 Starting work at your desk

🚶‍♀️ Walking through town

📦 Opening a delivery naturally

The key word here is intentional, not messy. We're not talking about shaky footage or poor quality. We're talking about scenes that feel like genuine moments from someone's day.

✅ Why brands like it

Because viewers recognise themselves in it. And the more relatable the content feels, the easier it is to trust.

Try this:

When filming your next project, ask yourself:

"What would this product look like in a real day?"

Then film that. Not just the product. But the moment around it!

🔄 2. Moving Beyond The "Testimonial Hook → B-Roll → Testimonial CTA" Formula

Many creators naturally fall into this format:

🎙️ Testimonial hook

🎥 Product b-roll

👉 Testimonial CTA

And while there's absolutely nothing wrong with it... When every video follows exactly the same rhythm, content can start feeling predictable.

What brands are enjoying right now:

For example:

📖 Starting with a problem

🎬 Showing the solution before explaining it

💭 Beginning with a personal thought

📦 Starting mid-unboxing / natural excitement or shock

👀 Revealing the result first

The goal isn't to abandon testimonials. It's to explore different ways of delivering the same message!

Because fresh structures create curiosity. And curiosity keeps people watching.

Try this:

For your next project, challenge yourself to write a hook and CTA without using a testimonial opening. Instead, add a little testimonial clip in between B-roll.

You might be surprised how many new ideas appear!

✨ 3. Hooks That Combine Audio, Visuals AND Text

A lot of creators think about hooks as something you say. But increasingly, high-performing UGC hooks combine three elements:

🎙️ Audio + 🎥 Visual + 📝 Text

all working together.

🎙️ "I genuinely thought this was a waste of money."

📹 Product being used immediately

📝 "My honest review after 30 days"

Or:

🎙️ "I wish someone told me this sooner."

📹 Showing the problem

📝 "The mistake I kept making"

Each element supports the others.

Because viewers consume content differently.

Some people watch with sound.

Some have their social media on auto-mute.

Some read captions first.

The more ways your hook communicates the message, the stronger it becomes.

Try this:

Next time you're writing a hook, think:

👉 What am I saying?

👉 What am I showing?

👉 What text could strengthen the message?

PS: Whenever adding a text overlay, always remember to include a raw-edited version with no text overlay on Clip - to ensure the brand has more flexibility with content too!

✨ The Big Takeaway ✨

The best creators don't completely reinvent their style every month. They make small adjustments. They test. They experiment.

And they stay curious about what audiences are responding to.

🎥 More authentic lifestyle moments

🔄 More creative video structures

📝 More layered hooks that combine visuals, audio and text

You don't need to use all three tomorrow - but trying just one could completely refresh your content!

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Happy Creating,

Team Clip